Is Pharma Challenging itself
to deliver Modern Customer Experiences?
Is The New Brand
- Forbes 2018
Pharma needs to pivot to focus on the value that is delivered to customers today
There is a need for new business models that focus on better customer experiences. These ultimately come from intelligent digital solutions.
Time to Reorganize Pharma for Customer Centricity
Build around the customer instead of around functional-focused roles as this creates silos of disparate groups.
The focus must be on increasing the internal understanding of customers. If insights on customer profiles are truly understood, and the organization remains truly agile, a customer centric approach is possible.
When Battling Intense Competition, Personalization and Customer Experience are Key Differentiators
Customers Benefit With The
Right Digital Foundation
Challenges with many
With right digital foundation, customers can be delivered sophisticated omnichannel experiences such as medical bots, compliant social and augmented reality seamlessly.
If there are many functionally-focused systems at play, how can you build one cohesive experience for customers?
Reshaping Customer Experiences
Using Artificial Intelligence
Mining and Automating with the Deep Customer Graph
How can AI deliver better patient outcomes by automating the mining of customer data ?
AI can help understand the customer journey, highlight interests and key professional relationships, at scale.