Why current SaaS models need to be disrupted to meet changing needs and realities

Commercial SaaS has become a fixed cost regardless of outcome

The previous evolution of rep-enablement software in healthcare was driven by new devices, integrated solutions, and the promise of cost savings through the software-as-a-service (SaaS) model that never materialized. Almost 10 years later, this approach to rep enablement has reached its limits in terms of utilization, effectiveness for modern rep roles, and driving further cost savings.


Recent advances in technology have the potential to reduce or eliminate device and integration barriers for most pharmaceutical sales and marketing teams, and new advances in pharma-specific rep enablement software have introduced efficiency through result-based SaaS pricing and tailored applications that maximize utilization that allows reps to activate their HCPs in new ways.

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About The Omnipresence CXM


Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

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