Top 5 Reasons Why

CXM is Better than CRM for Life Sciences Organizations

In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into.

That opportunity lies within an organization’s ability to provide an outstanding and memorable Customer Experience (CX).

For Small and Midsize Businesses (SMBs), focusing on CX provides a tremendous opportunity to grow their market share in a market dominated by giants. But, to deliver revenue-generating CX, you will need the right technology to help support the “experience management” part of the process.

This brings us to our topic: CXM (Customer Experience Management) vs CRM (Customer Relationship Management), which one should pharma, biotech or med-device companies choose to support their CX strategy?

About The Omnipresence CXM


Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

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Omnipresence Technologies

600 Third Avenue, 2nd Floor, New York, NEW YORK, 10016

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