The Digital Savvy Healthcare Sales Rep Survey 2017 PharmaFuture Special Report

Get the inside perspective on the real challenges

of Life Sciences detailing:

  • Today's realities and challenges in engaging HCPs

  • Usage trends on digital customer engagement tools

  • New digital capabilities expected to improve the efficacy and effectiveness of engagement

Executive Summary: 

The "Digital Savvy Healthcare Sales Rep Survey 2017" is here to share insights from healthcare digital leaders, business and tech consultants, and research analysts to help them build better business cases and manage buy-ins for the next wave of digital disruption.

This study provides an opportunity for healthcare executives to get insight into the real-life scenarios of the reps, who are on the front line, and to drive strategy, planning, and decision-making around innovation and investment in commercial technology for their field forces.

About Survey: 

The "Digital Savvy Healthcare Sales Rep Survey 2017" was conducted online and gathered insights from field professionals in Pharma, Biotech, Medical Device and Diagnostics industries, globally. The survey was administered and analyzed by PharmaFuture analysts. Indegene


Omnipresence is the research partner and has recently launched the next innovation cycle in life sciences commercial clouds. Book a demo to learn about Omnipresence CRM and engagement technology commercial cloud.

Download Infographic: 

Gauging the digital savviness of healthcare sales rep at global, regional, industry type, and rep role level

About The Omnipresence CXM


Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

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Omnipresence Technologies

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