A Guide to

Email Marketing

in Life Sciences  

Tips to Help You Connect With Your Customers 

Does Email Work Anymore? 

With more than 205 billion emails sent every day, email marketing is the most commonly used channel to connect with audiences across industries. It is not hard to understand why it is so reliable: 

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  • The return on investment (ROI) of $38 to every $1 spent is hard to beat

  • It is highly scalable

  • Personalization is no hardship

  • Mobile reach is made easy

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Marketing Information

86%

of physicians said an email with product info has more of an impact than a digital ad on a website

86%

of physicians check their email

at least 2 to 3 times a day

The importance of email marketing rings especially true in life sciences where hard-to-reach healthcare practitioners (HCPs) are in search for useful information to better serve their patients. According to the Pharmaceutical Physician Survey of 2017 where 200 American Medical Association (AMA) practicing physicians provided their valuable insights, the majority of HCPs check their inbox 2 to 3 times a day and have expressed preference to receive information from pharma, biotech, and med-device companies through this medium because of its less disruptive nature and its convenience.

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For the increasing number of patient groups that are taking charge of their health and getting more informed before doctors’ appointments, creating a database of patients can be the winning strategy for the future of customer engagement. Despite these facts, email marketing is no sure bet in life sciences. Open rates and click-through rates can be quite low. The challenge is understanding why. As there are many factors that can affect campaigns, we will look at the top reasons that may be driving your engagement down with HCPs and patients. 

About The Omnipresence CXM

 

Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

Contact Information

Omnipresence Technologies

600 Third Avenue, 2nd Floor, New York, NEW YORK, 10016

info@omnipresence.io
 

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