Are your commercial and medical teams

activating their HCP customers

The industry may be leaving a vacuum

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The industry is delivering communications that don’t add value, fail to convert, and are not desired by physicians pressured by today’s healthcare challenges.

 

The reality is that physicians today are empowered by digital channels which are faster and more effective than traditional sources like detail aids or reprints. When physicians want and need more, the healthcare industry is providing less; and a vacuum forms.

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Topics Include;

• An in depth analysis of physician satisfaction with industry communications

• The biggest gaps in today’s approach to healthcare communications

• How physicians look at healthcare sales reps today, what they want from the industry, how outside resources and digital media are shaping their needs

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Download the whitepaper to learn more about the shift in physician needs, and the methods that work best for tomorrow’s healthcare provider.