Move from Multichannel CRM into the Future
Face-to-face detailing
Face-to-face detailing with online and offline content sharing
Remote engagement and virtual meetings
Omnipresence LiveTime Meetings and Omnipresence LiveShare enable remote engagement without the need for any download on the customer's side. LiveTime meetings allow for sample orders to be completed remotely, consent recording, and with the ability to perform virtual meetings directly from within Microsoft Teams.
Life sciences bots
Trained life sciences bots for novel, on-demand experiences for customers.
Structured digital consent
Structured digital consent for sophisticated compliance to new regulations, an important need in the omnichannel world.
Life sciences social selling
Connect with potential and hard to reach customers through life sciences compliant social selling and better understand how your customers are interlinked to other HCPs, hospital staff and more.
Self-service portal
Advanced self -service capabilities for unique customer experiences.
Collaboration using Microsoft Teams
Connect with potential and hard to reach customers through life sciences compliant social selling and better understand how your customers are interlinked to other HCPs, hospital staff and more.
Life Sciences Events
Compliant event planning with budget, approvals, control controls, agenda, speaker and vendor management. Supporting the creation and tracking of group meetings, symposiums, webinars, advisory boards, workshop, training, and congresses.
Speaker controls and contract management as well as participant registration and attendance tracking.
Natively integrated with campaigns as well as field based registration and 360 visibility.
Life Sciences Marketing Automation for Experience Creators
Life Sciences Customer Journey Planning and Execution
Modern drag and drop customer journey planning visualizes and schedules the cross-channel flow of field and marketing activities, ensuring all segment types are receiving the right message at the right interval across all channels in your life sciences CXM.
Omnichannel For Connected Customers In Life Sciences
All Customer Experiences in One Platform
Engage and Manage All Life Sciences Touchpoints in One Platform
Personal
Face-to-Face Detailing,
Remote Detailing and
Virtual Meetings,
Personalized Email,
Case Management,
Events, Orders,
Contact Centers
Digital
Marketing Email,
Self-Service (web),
Compliant Social, Bots,
B2B E-commerce Portal, Webinars
Why Omnichannel Experiences Over Multichannel Engagement?
Multichannel is unidirectional. It does not consider the customer's needs. It is a push of content or an interaction with a customer without any prior knowledge of the customer's channel, interests or timing preferences. Omnichannel technology such as the Omnipresence CXM enables bi-directional communication with the customer. Meaning the customer has methods of communicating through many convenient channels that are all interconnected. Since the channel data is captured in one platform, customer insights on interests, channel preferences and timing are surfaced to the various stakeholders such as to commercial, medical, and marketing teams providing a unified view of the customer.
OMNICHANNEL CXM
Omnichannel is customer-centric and data-driven with the aim of delivering an experience for life sciences customers that flows seamlessly across devices and channels.
With an Omnichannel approach, the communication channels used to reach HCPs and patients are unified and integrated with a centralized data model which allows for a 360-degree view of customer data in one location. Having this level of insight into customers' preferences and interests makes planning a superior customer journey that accounts for all customer interactions possible.
MULTICHANNEL CRM
Multichannel is a siloed and channel-focused where the goal is to increase visibility and awareness about the organization or its products.
With a multichannel approach, channels are independent and uncoordinated, and customer data is fragmented making it harder to surface deep customer insights. This leads to fragmented and repetitive messaging that can frustrate HCPs and patients.
Enabling All Channels to Meet the Needs of Your Life Sciences Customers
Customers expect to be able to engage with life science manufacturers, the same way they do with other industries. Watch the video to learn more about our omnichannel capabilities
Omnichannel Strategies
for Connected Life Sciences Customers
Digital transformation is reshaping customer experiences in all industries. Watch Sanofi and Amgen describe how their organization is looking to interact with HCPs and patients differently now and in the future.
Give Them an Omnichannel Experience
Strong Use of Social Media
Amongst HCPs
Source: DRG
A study conducted by DRG indicated that in EU Sermo, Whatsapp, Youtube, LinkedIn and Facebook are amongst the most popular social media sites for HCPs. Imagine the power of compliantly engaging HCPs on these platforms with the reach of commercial and medical teams.
