Move from Multichannel CRM into the Future

Face-to-face detailing

Face-to-face detailing with online and offline content sharing 

Remote engagement and virtual meetings

Omnipresence LiveTime Meetings and Omnipresence LiveShare enable remote engagement without the need for any download on the customer's side. LiveTime meetings allow for sample orders to be completed remotely, consent recording, and with the ability to perform virtual meetings directly from within Microsoft Teams. 

​Life sciences bots

Trained life sciences bots for novel, on-demand experiences for customers.

Structured digital consent

Structured digital consent for sophisticated compliance to new regulations, an important need in the omnichannel world.

Life sciences social selling 

Connect with potential and hard to reach customers through life sciences compliant social selling and better understand how your customers are interlinked to other HCPs, hospital staff and more.

Self-service portal

Advanced self -service capabilities for unique customer experiences.

Collaboration using Microsoft Teams

Connect with potential and hard to reach customers through life sciences compliant social selling and better understand how your customers are interlinked to other HCPs, hospital staff and more.

Life Sciences Events

Compliant event planning with budget, approvals, control controls, agenda, speaker and vendor management. Supporting the creation and tracking of group meetings, symposiums, webinars, advisory boards, workshop, training, and congresses.

 

Speaker controls and contract management as well as participant registration and attendance tracking.

Natively integrated with campaigns as well as field based registration and 360 visibility.

Life Sciences Marketing Automation for Experience Creators

Life Sciences Customer Journey Planning and Execution

Modern drag and drop customer journey planning visualizes and schedules the cross-channel flow of field and marketing activities, ensuring all segment types are receiving the right message at the right interval across all channels in your life sciences CXM.

Omnichannel For Connected Customers In Life Sciences

All Customer Experiences in One Platform

Engage and Manage All Life Sciences Touchpoints in One Platform 

Personal 

Face-to-Face Detailing,

Remote Detailing and

Virtual Meetings,

Personalized Email,

Case Management,

Events, Orders,

Contact Centers

Digital

Marketing Email,

Self-Service (web),

Compliant Social, Bots, 

B2B E-commerce Portal, Webinars

Why Omnichannel Experiences Over Multichannel Engagement?

Multichannel is unidirectional. It does not consider the customer's needs. It is a push of content or an interaction with a customer without any prior knowledge of the customer's channel, interests or timing preferences. Omnichannel technology such as the Omnipresence CXM enables bi-directional communication with the customer. Meaning the customer has methods of communicating through many convenient channels that are all interconnected. Since the channel data is captured in one platform, customer insights on interests, channel preferences and timing are surfaced to the various stakeholders such as to commercial, medical, and marketing teams providing a unified view of the customer.    

OMNICHANNEL CXM

Omnichannel is customer-centric and data-driven with the aim of delivering an experience for life sciences customers that flows seamlessly across devices and channels. 

With an Omnichannel approach, the communication channels used to reach HCPs and patients are unified and integrated with a centralized data model which allows for a 360-degree view of customer data in one location. Having this level of insight into customers' preferences and interests makes planning a superior customer journey that accounts for all customer interactions possible. 

MULTICHANNEL CRM

Multichannel is a siloed and channel-focused where the goal is to increase visibility and awareness about the organization or its products. 

 

With a multichannel approach, channels are independent and uncoordinated, and customer data is fragmented making it harder to surface deep customer insights.  This leads to fragmented and repetitive messaging that can frustrate HCPs and patients.

Enabling All Channels to Meet the Needs of Your Life Sciences Customers

Customers expect to be able to engage with life science manufacturers, the same way they do with other industries. Watch the video to learn more about our omnichannel capabilities

 Omnichannel Strategies

for Connected Life Sciences Customers

Digital transformation is reshaping customer experiences in all industries. Watch Sanofi and Amgen describe how their organization is looking to interact with HCPs and patients differently now and in the future.

 Give Them an Omnichannel Experience

Strong Use of Social Media

Amongst HCPs

Source: DRG

A study conducted by DRG indicated that in EU Sermo, Whatsapp, Youtube, LinkedIn and Facebook are amongst the most popular social media sites for HCPs. Imagine the power of compliantly engaging HCPs on these platforms with the reach of commercial and medical teams.

Building an Effective Email Strategy

that Drives HCP Engagement

About The Omnipresence CXM

 

Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

Contact Information

Omnipresence Technologies

600 Third Avenue, 2nd Floor, New York, NEW YORK, 10016

info@omnipresence.io
 

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