NEXT-GEN

CUSTOMER EXPERIENCE MANAGEMENT (CXM)

The New Frontier of Biopharma Success

The world of pharma products is truly shifting towards the evolved preferences of HCPs and those who adapt and deliver the appropriate customer experiences will succeed in the modern era. Life sciences organizations have also experienced the challenge of disparate systems, which create silos of customer data. Consequently, there are gaps in establishing a cohesive and company-wide customer data strategy. 

AUTHORS:

Colleen Youngblood 

Sr. Manager - Marketing & Partnerships

  

Praveen Shrivastava

Manager, Marketing

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WE ARE PROGRESSING TOWARD A BINARY SHIFT

From

100 % PUSH

(the brand being in full control)

From

100 % PULL

(to the customer being in full control)

See how traditional sales and marketing models need to adapt to meet the changing needs of life sciences customers and a CXM model based on a company-wide unified systems and data strategy can help. 

About Indegene

 

Indegene enables global healthcare organizations to address complex challenges by seamlessly integrating analytics, technology, operations, and medical expertise and drive better health and business outcomes. Indegene’s IP-based solutions help clients drive revenues and productivity by making transformational leaps in digitalization of customer engagement, health reform, healthcare cost reduction, and health outcomes improvement.

Contact Information

Indegene Omnipresence, Inc

600 Third Avenue, 2nd Floor, New York, NEW YORK, 10016

info@omnipresence.io
 

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