The world of pharma products is truly shifting towards the evolved preferences of HCPs and those who adapt and deliver the appropriate customer experiences will succeed in the modern era. Life sciences organizations have also experienced the challenge of disparate systems, which create silos of customer data. Consequently, there are gaps in establishing a cohesive and company-wide customer data strategy.
WE ARE PROGRESSING TOWARD A BINARY SHIFT
100 % PUSH
(the brand being in full control)
100 % PULL
(to the customer being in full control)
See how traditional sales and marketing models need to adapt to meet the changing needs of life sciences customers and a CXM model based on a company-wide unified systems and data strategy can help.