AI is Here to Stay
Whether your approach is to take a deep dive into AI by enabling it in large projects or to use AI for particular use cases, it’s truly time to take the bull by the horns and map out a plan as the writing is on the wall − AI is here to stay.
Many AI-technologies are moving out of what Gartner calls “hype cycle peak of inflated expectation” and finally transitioning to a transformative business must-have such as the emerging technology of virtual assistants.
"There are indicators of early adoption in biopharma with between 20-30% of life sciences organizations investing in AI at this point in time." Pharma Technology Focus
Advancing Sales and Marketing Strategy with AI
AI catapults customer relationship management to the modern era, creating opportunities for growth delighting customer facing teams and customers alike.
Impact of AI on the Customer Journey
The key to building an AI-focused CRM system is to have a common data model that can make sense of a tweet, an email, a phone call, content consumption, an in-person visit and so on, and deliver insights into moving the customer along the sales funnel.
With an AI-based CRM, every customer interaction across mediums can be utilized to plan and execute the next step in progressing the relationship, be it via sales or marketing.