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Sunset Your Life Sciences CRM 

CX Management (CXM) Is The

Future of Customer Engagement 


Date: October 20 or 22 | Time: 9am ET / 2pm GMT | Duration: 60 minutes

We’ve surprised ourselves with the speed at which we’ve moved to mobilize and go digital in the wake of Covid-19. But the ‘sprint’ fix of 2020 is not where we should settle. There’s a bigger opportunity in play - we can step boldly towards a whole new level of customer centric capability.

The truth is that we’ve hit the limit of where we can go with legacy, single-dimension CRM systems. CRM technology wasn’t designed for our new era, it barely met the needs of the last one. We developed our CRM platforms in a patchwork manner, adding new tools as we went, in response to customer problems. We’ve created a frankenstein monster, that confuses our teams, and undermines our efforts to engage customers.

The lessons from other industries is that those who moved on quickly to Customer Experience Management (CXM), gained significant advantages, which translated to superior engagement, loyalty and advocacy. In a world where our customer compares against everyone who is engaging with them, not just our industry competitors, it’s really time that we caught up.

This free webinar explores the lessons learned from engagements outside pharma, and identifies the highest impact areas where we can unlock smarter value propositions for customers and patients. We’ll break down the benefits that CXM can bring and show how it can be used to leapfrog competitors stuck on legacy technology.

Join us as we identify, ideate and evaluate how pharma’s digital leadership can seize this moment to reinvent our approach to customer engagement with CXM.

Meet the Panelists

Firdaus Bhathena


CVS Health (TBC)

Caroline Schmitt

Global Head of

Enterprise Digital,

Takeda (TBC)

Tom McGuinness

CVP, Global Healthcare


Sanjay Virmani



Paul Simms

Pharma Provocateur

About The Omnipresence CXM


Omnipresence is a unified customer experience management (CXM) platform for healthcare and life sciences companies with CRM, omnichannel engagement, advanced analytics and AI capabilities in a single platform. The platform enables organizations to elevate and transform the experiences they can deliver to healthcare professionals, business partners, patients, and other stakeholders while modernizing disparate systems into a modern, digital ecosystem. The result of a strategic alliance between Indegene and Microsoft, Omnipresence unifies the power of Microsoft Azure and Microsoft AI together with Dynamics 365 and Power Platform business applications, and Microsoft Office 365 and Teams for intelligence-driven productivity, collaboration and customer experiences.

Contact Information

Omnipresence Technologies

600 Third Avenue, 2nd Floor, New York, NEW YORK, 10016

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