Sunset Your Life Sciences CRM
CX Management (CXM) Is The
Future of Customer Engagement
Date: October 20 or 22 | Time: 9am ET / 2pm GMT | Duration: 60 minutes
We’ve surprised ourselves with the speed at which we’ve moved to mobilize and go digital in the wake of Covid-19. But the ‘sprint’ fix of 2020 is not where we should settle. There’s a bigger opportunity in play - we can step boldly towards a whole new level of customer centric capability.
The truth is that we’ve hit the limit of where we can go with legacy, single-dimension CRM systems. CRM technology wasn’t designed for our new era, it barely met the needs of the last one. We developed our CRM platforms in a patchwork manner, adding new tools as we went, in response to customer problems. We’ve created a frankenstein monster, that confuses our teams, and undermines our efforts to engage customers.
The lessons from other industries is that those who moved on quickly to Customer Experience Management (CXM), gained significant advantages, which translated to superior engagement, loyalty and advocacy. In a world where our customer compares against everyone who is engaging with them, not just our industry competitors, it’s really time that we caught up.
This free webinar explores the lessons learned from engagements outside pharma, and identifies the highest impact areas where we can unlock smarter value propositions for customers and patients. We’ll break down the benefits that CXM can bring and show how it can be used to leapfrog competitors stuck on legacy technology.
Join us as we identify, ideate and evaluate how pharma’s digital leadership can seize this moment to reinvent our approach to customer engagement with CXM.
Meet the Panelists
CVS Health (TBC)
Global Head of
CVP, Global Healthcare