What Do Life Sciences Industry Leaders Say About
Their Customer Engagement & CRM/SFA Tools?
"In Brazil, we have more interactions on instant messaging than email or even face-to-face"
Jorge Herrera,
Global Lead,
Emerging Markets, Pfizer
WATCH PFIZER DISCUSS THE FUTURE OF
SALES FORCE TOOLS
Jorge Herrera from Pfizer provides a global perspective on the tools available today in all of our everyday lives, that can change the productivity of pharma sales forces and drive better outcomes.
"By buddying up on technology, we actually lost 105 customer facing hours and 15 customer facing days"
THE IMPACT OF NOT HAVING AN INTEGRATED SALES FORCE CRM
Nicole Salis,
Global Channel Lead,
Pfizer
Nicole Salis from Pfizer provides a lesson on the importance of sales teams having integrated technology.
Watch Ritesh Patel, Chief Digital Officer from WPP Health & Wellness, interview Marc Valdiviezo, VP MCM from Indegene. The interview focuses on why there is a need for innovation when looking at the technologies currently utilized by life sciences today.
Evaluate the Impact vs the Investment
of Sales Force Era CRMs
According to the 2017 Healthcare Rep Report and the 2015 Pharmaceutical Industry: HCP Engagement Report, the investment into CRM is exorbitant and not producing the ROI as promised
2017 Healthcare Rep Report; EPG Health Media, Pharmaceutical industry: HCP engagement Report, 2015
THE PROBLEM WITH PHARMA CRMS TODAY
Meilin Li from Gilead in China explains how CRMs became the complicated, low utilized and unstable tools they are known for today.
"While trying to satisfy everyone, we ended up satisfying no one"
Meilin Li
Head of Commercial Operations at Gilead in China
